Welcome to the Almeta ML blog! Here you can find articles about machine learning in marketing.
Discover proven machine learning strategies for ecommerce businesses to boost conversions, optimize marketing spend, and increase revenue through predictive analytics.
Learn how AI-powered personalized content recommendations increase user engagement, retention, and revenue for news websites, video platforms, and media companies.
Comprehensive analysis of likelihood to purchase models, their implementation, and measured impact on conversion rates and advertising efficiency.
Case study on how Homekilo doubled ROAS by targeting audiences based on customer intent predictions like propensity to purchase.
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